I read with awe of this book which I coined as an essential 武林秘籍 (martial arts secret manual) for sales warriors, regardless of the industry. I find good relevancy in all twelve chapters as Maxine is able to relate and guide the reader professionally through her personal experiences and through her years of engagement with many top sales experts. My favourite reads are Chapter five on Speed Profiling and Chapter six on Selling to the New Generation as they provide very interesting sagacity. I love the Action Plan section at the close of every chapter as it helps me to reflect, summarise and put my thoughts into action.